How to make a business website in 11 steps The purpose of a business website should be to get more customers for your business. This can take different forms depending on what your business does. If you are a brick and mortar shop, and you do not sell anything online, your goal is to get new customers to come into your store. If you only sell online, your goal is to get people to buy from your website.

Niche engine What is a niche engine? This is a new term I coined for a different type of niche website that uses links to affiliate products and services. It is different from typical sites as it does not require 2000+ word pillar posts. A programmer or engineer that is skilled in building on the server side would be the ideal person who could build a niche engine.